Big Rig Battle

Network role Driver community and fleet storytelling property
Audience Drivers, fleets, and trucking fans who engage with trucks, pride, competitions, and community stories.
Geography United States with broader audience potential

Carrier use

An audience and brand channel for driver stories, truck showcases, community campaigns, and fleet visibility.

Carrier opportunities

  • Truck showcases and contests
  • Driver and fleet story features
  • Community campaigns that give the network a more memorable public face

Why it matters to the agency

Owned properties keep Trucking Labs close to trucking search behavior, driver questions, role vocabulary, content architecture, and market-specific recruiting demand. That learning can inform client work without relying on generic marketing assumptions.

Network value

Creates a place for driver stories, truck showcases, and fleet personality that recruiting pages alone rarely capture.

View the driver media network

Find the gaps between driver intent and completed applications.

Request an audit of your carrier website, recruiting pages, lead sources, job visibility, and recruiter follow-up path.

Request a Driver Recruiting Audit